Sears Wish Book

You know you're a true Chicago copywriter when you work on Sears.

I was thrilled to help Sears bring back its legendary Wish Book for 2007 holiday and 2008 spring. The objectives were to recreate the magic of the past (it originally ran from 1933-1993), while updating it for the modern shopper.

I developed the voice, managed all content and created new copy tactics throughout these tremendously successful books.