Everest home startup

Building the EverestHome.com brand from scratch included creating personas, establishing the brand voice, and building a style guide—all before any product was finalized. As their line of home organization innovations evolves, my partners at Design Launch and I will launch a robust consumer site and social marketing campaign.

Startups require a hybrid of marketing tactics and storytelling. This initial website is targeted toward investors, retail partners and other stakeholders. The next version (coming soon!) will be shopper-friendly with products and eCommerce capabilities.