susan jenks
word nerd for hire
Michael H. Wasserman P.C.
Real Estate Law Firm
Creative direction and writing
As the only creative for this top-rated firm, my job is to help build a proprietary, customer-centric experience and drive traffic with SEO content and social media. Working solo or with consultants (that I hire and manage), my work utilizes a range of digital platforms, including Meta, Joomla, Google Analytics, Typeform and Active Campaign.
WEBSITE
April 2023, I launched a new website. The creative challenge was to differentiate the firm and fit an incredible amount of information into a digestible, mobile-responsive format.
This Joomla-based site utilizes GA4 to optimize data. The resulting content strategy includes resources and client stories to reach both consumers and brokers.
Web development by Dave Earley of Small Business Consulting.
Blog content
Videos
Social
To boost organic traffic and conversions, I continuously write and post keyword-rich content, including a blog and resource articles.
Spring of 2024, I launched a YouTube channel for the firm. It features FAQs in video form. I wrote the scripts, shot the footage, and produced the final videos. It’s a great start but there’s so much more to come. Currently, I’m working on traffic-building strategies and, of course, shooting more videos.
Social posts on Meta, LinkedIn, and Google Business significantly boost website traffic and new business, while building friendships with real estate brokers. I calendar, write, produce and schedule all posts…then track them on Google Analytics. I’m a one-woman marketing team.
